As a copywriter, I help you to an authentic website. Over-us pages are among my specialties. But my own profile page ... phew. It is, by its very nature, the heaviest. The best solution: I make myself my own customer and ask myself a few questions.
HOW DID IT ALL START?
In my previous life, I was the marketing manager of a project development company. At some point, I got to a point where I wondered: What do I really want? How do I imagine my professional future, where do I see myself in five years? The result: "I want to be a copywriter." That was in 2011. I set up my own business and did not regret this step for a day.
WHAT MAKES ME SO SPECIAL AS A COPYWRITER?
My specialty is original, emotionally appealing texts. Special formulations, loose language – things that keep the reader on the ball. Anything that sounds artificial, stiff or has been there too often, I brush out. But my own style is always your personality as a customer: it is important that you find yourself in the text.
WHAT ELSE IS THERE TO SAY ABOUT ME?
When I first got behind the wheel at the age of 18, my driving instructor said to me, "You're too head-to-head." I'm still heady, but between my ears there is room not only for rational analysis, but also for creativity, for colorful images. Both complement each other pretty well, I think. And I also learned to drive.
Like so many things, I owe my doctorate to my love of the written word. She gave me a doctorate in Romance philology. I was born in 1980 and live with my family in Berlin.